The four questions
Every investment memo answers the same four questions:
- Why this market? Is it big, growing, and reachable?
- Why this team? Do you have earned insight and the ability to execute?
- Why now? What changed that makes this possible today?
- Why will it compound? What gets stronger as you grow?
Evidence beats adjectives
"Strong growth" is a claim. "$180k MRR growing 11% month over month for nine consecutive months, 3% logo churn" is evidence.
Own the risks
Every company has three or four real risks. Investors will find them. Naming them yourself — with your plan to reduce each — converts a credibility problem into a credibility asset.
Key takeaways
- Investors buy a thesis about the future, evidenced by the present
- Name your risks before the investor does